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Search Engines Change So Fast – Most Of What You Hear Is Wrong
January 30th, 2010

Few things are as important to online businesses as reliable Search Engine Optimization. Get listed high on top search engines and you’ll be able to simply about bet on obtaining a massive boost in sales.


Businesses often pay massive bucks on SEO consultants, advice, and systems that are touted to deliver your site into the promised land of high rankings. The bad news is — most of this advice is outdated, untested, or simply plain wrong.

Here’s why. Search engines are extraordinarily complicated and constantly changing. What worked last year might be completely wrong today. What worked yesterday could be outdated by this afternoon. SEO advisors who get their info from discussion groups (as many do) are usually repeating untested guesses, theories, and rumors. Sometimes they misinterpret what search engine changes very mean for real websites.

Keeping up with search engines has become a full-time job, not simply for one person, but for a full team of seasoned pros. It takes that several trained people to pour through the lots of pages of recent findings, and TEST new methodologies.

I stress the word TEST as a result of that is very the sole manner you’ll be able to understand an optimization or selling strategy is going to work. My team constantly tests new ways in real life things to work out how search engines will respond.

Normally, it’s good to find out how a minimum of a number of the Net’s most significant search engine options (like Google’s vital PageRank system) work. You ought to conjointly learn how to use meta tags and Overture to induce your web site listed quickly and in a very approach that will bring you a lot of visitors and sales.

If you actually need higher ranking for your website, you’re well suggested to urge the help of a certified SEO professional. Choose a firm that makes a speciality of SEO or SEM. You’ll apprehend which ones are the most successful as a result of THEIR sites are ranked high in search engines.

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Search Engines And The Gurus
January 30th, 2010

Individuals do not modification just as a result of they are on the web. They are still the identical people they were before the Internet became a popular phenomenon. Some are arrogant. Some are nice. Some are mean. Others are modest. The list of traits is the same for individuals everywhere.

The above paragraph is true, aside from one breed that was specifically created post-Internet. The Search Engine or Webmaster Guru is that the Internet’s equivalent of Frankenstein’s monster.

These are the fellows, and in some instances gals, that basically believe in their mind that they higher than all others believe they know everything there is to understand about the internet and if you ever disagree with them, then you want to simply be stupid.

You’ve seen this animal. They lurk in webmaster forums and provide everybody recommendation they themselves never use or follow. They’re not millionaires and few are even modestly successful at anything on the net besides telling alternative web site house owners what to do.

They build websites that offer additional advice. They write articles. There’s nothing wrong with giving out advice. There’s nothing wrong with participating in forums. There is nothing wrong with writing articles like I am doing right now.

The Gurus I am talking concerning are those who do nothing else. They do not contribute to the quality of the net by building websites that have content people wish to see. They don’t actually run a business, but like to tell others how they should be running theirs.

They create all of their money by charging you to assist you run your business. They sell ebooks concerning the way to run an online business, but don’t have one themselves, apart from selling you their ebook.

They charge you for search engine optimization. I’m not saying that there is absolutely no need for search engine optimization. I’m telling you {that the} Gurus merely put manner an excessive amount of emphasis on things like alt tags, metatags, filenames, keyword density percentages, and different things that create them sound smarter than everybody else who doesn’t understand precisely how to try and do those things.

But, all of the knowledge you need is out there on the Internet for free. You can also be an enquiry engine optimization Guru. Spend about 2 days reading all the free information on the market concerning search engine optimization and you will most likely have your own ebook for sale tomorrow.

Yes, I said two days. That’s all that subject is price in my honest opinion. You build your web site, include keywords in your text while not spamming them, use some words in your alt tags if you wish, ignore metatags altogether or limit it to title, keywords and description metatags, and you’re done with that.

You would like to actually optimize your web site for the search engines? Promotion is that the key. Obtaining link popularity, writing articles, adding content to update your website often, commenting on forums and blogs regarding things related to your website, writing articles, those are the things that will facilitate your achieve success on the web.

The following time you see one of those search engine optimization gurus posting during a forum, ask them what else they are doing besides giving recommendation to other people. Ask them if they need any websites that are about anything else besides giving recommendation to others concerning a way to run their business or sell their product and services.

Ask them if they need any business websites that sell products and services like your own. If they are saying yes, raise for links. Check the PR on their business websites. If they do not have higher PR than you for websites that sell products different than search engine optimization Guru drivel, then ought to you actually be paying attention to them?

In general, they wish you to believe it takes a selected talent to perceive how search engines work and the way to make websites that are properly optimized for the search engines. They want you to believe that you should constantly be optimizing that one web site for every little modification that google or different search engines make.

Pay your time promoting your website. I tell all my clients, spend thirty% of it slow and cash to build your web site and seventy% on promoting it after they are 1st starting out. Once the web site is constructed, I tell them to pay 10% of their time optimizing their website, and by that I mean adding content to it, and ninety% of their time promoting their website.

If you wished a magic formula, there it is. It’s onerous work. There aren’t any magic pills or shortcuts. Promotion is that the key. Search Engine Optimization Gurus are the dinosaurs of the Net and shortly to be extinct.

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Search Engines… What They LOVE and HOW-TO Get Them To Come CRAWL Your Website
January 30th, 2010

Search Engines… one in every of the MOST tough promoting techniques of them all on-line merely because the SE’s are forever changing the foundations of Website Optimization.

Meaning… what used to work “Yesterday” might not work “Nowadays”.

Now, with that said, for the rest of this article I wish to let you in on what SE’s ‘LOVE’ and can thanks for everytime you hand them over some.

It’s really not a lot of of a mystery to those of you who have been marketing online for a while Except for those of you who haven’t this can be something you should seriously consider getting into for a lot of reasons than ONE.

OKAY. Enough of the little talk. I’m visiting dive straight in and get to the purpose Right Now on what SE’s ‘LOVE’ and it’s simply…

… CONTENT!

That’s right, “Content” is what SE’s ‘LOVE’ and are frequently crawling the Net for Day and Night 24/seven/365 and will gladly pay your website a visit if you offer it on a Daily, Weekly or Monthly basis.

The additional usually you provide “Content” and post it on your web site the a lot of often SE spiders can come back CRAWL and “index” your web site pages.

The query is… “does one write Articles?”

If you do not, perhaps you would possibly wish to consider it.

Now that you recognize what SE’s ‘LOVE’, your in all probability wondering what the BEST manner is to induce the SE spiders attention to get them to come on over and CRAWL your website.

Well, 1st off I would recommend you submitting your Articles(whether you’ve got some already or arrange on starting) to ‘Article Directories’ merely as a result of SE spiders are constantly CRAWLING these websites since they’re SO filled with content and are updated sometimes on a daily basis.

You can find them by merely typing in “article directories” into your favorite search engine’s search field.

The other nice factor about ‘Article Directories’ is that they typically have HIGH ‘PR’(Popularity Ranking) that is another KEY issue SE’s take into thought that means once you’ve got posted your articles on that directory or directories, the spiders will eventually ‘Find’ your article, crawl that page at intervals that Article Directory and follow the corresponding links inside your “Resource Box” back to your website.

The a lot of article directories you post to, the additional probabilities you’ll have at obtaining some SE spider activity on your web site, crawling and indexing your webpages.

This can be simply ONE of the ways in which to get SE spiders to come back visit your website and solely ONE reason WHY you ought to submit your Articles to ‘Article Directories’ however that is another article inside itself.

For the rest of this text I am visiting share with you a means to get SE spiders to come back visit your web site inside the subsequent 24 to 48 hours to own a glance around.

Are you ready?

BLOGS!

Blogs are merely the Fastest WAY to urge the SE spiders attention to come back and have a look simply because Blogs contain “Content” in the shape of “Articles” and/or “Reviews or just general feedback from your readership.

The additional typically you post to your Blog the a lot of often SE spiders can come visit.

The rationale IS… everytime you post to your Blog it will PING(Ping is merely a signal being sent out telling the SE that there’s NEW content to come and index at your Blog) …the SE’s(Not all of them) …to return take a look.

After they come back visit, they’re going to spider your Blog and can follow all corresponding links within.

Keep in mind the “Resource Box” located at the tip of a article(you can use mine as an example) with all the authors web site data and URL. This can come in handy therefore build positive You fastidiously assume regarding what you set their along with your articles.

Now, with that said, I wrote an earlier article explaining how to set-up a Blog to get Yahoo! and MSN to return visit. It’s extremely quite simple, thus don’t worry yourself to abundant concerning it being difficult.

All you would like to really focus on is supplying the “Content”.

Here’s the link if you wish to browse the article:
http://www.internetwondersezine.com/article_13.html

I additionally wrote another article explaining what Blogs are for those of you who aren’t very familiar with them yet.

Here’s the link if you want to browse the article:
http://www.internetwondersezine.com /article_12.html

Currently, there are various other ways that to get SE spiders to come visit your web site however these 2 strategies I discussed higher than are in my mind the quickest.

Thus, there you have it, “Search Engines… What They LOVE and HOW-TO Get Them To Return CRAWL Your Website”, therefore go NOW and offer it a try.

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Search Engine Wars: Google Thumps Yahoo, MSN
January 30th, 2010

Well the score is in: Google has resoundingly thumped Yahoo and MSN in the ongoing search engine wars. I wouldn’t have believed it if I hadn’t browse it myself; Google continues to grow in size and recognition while Yahoo and MSN continue to firm up their “also ran” positions. What does this mean for you? Plenty, especially if you’re wasting it slow with the other search engines.

Yes, I’m surprised. My previous statistics were evidently a bit outdated as I had the search engine war between the Big three Providers — Google, Yahoo, and MSN — running a decent 1-a pair of-3. Indeed, it must have been early in 2005 the last time I bothered to appear at the statistics, but at that time my stats showed that Google controlled 36% while Yahoo and MSN were running at thirty three% and 32% respectively. Yes, the statistics total to more than a hundred% since they embody those people who use additional than one search engine [in this case they are counted twice].

In step with the Neilsen//NetRatings and as republished within the October twenty, 2005, issue of USAToday, Google’s share is as follows:

Google is the Web’s most-used search engine, with a 45.1% share of searches in September, according to promote tracker Nielsen/NetRatings. Yahoo (YHOO) had 23.3% and MSN 11.seven%, says Nielsen.

To place it bluntly, solely Yahoo is in the game and MSN is quickly fading to irrelevancy. How will I say this? As a result of when I do searches of key words that I frequently inspect together with, Company Flight Attendant Community, I notice some vastly different results.

With MSN, the search results yielded 3117 results, with Yahoo 326, and with Google 9850. What is apparent to me is that Google is doing the best job of indexing pages while the other 2 are means behind. I will give MSN credit for the recent leap in the quantity of results for Corporate Flight Attendant Community, however several of the results were for pages I deleted months, even years ago! Overall, I think Yahoo harnesses their standard Yahoo Teams, Hotjobs, and alternative key options to convey them a search engine edge over MSN.

I am betting my money on Google. Whereas it isn’t good for one search engine to dominate, when it comes to putting together my business I wish to go with a winner. Clearly, Google features a leg up on the competition, thus every page that I create is optimized for my buddy Googlebot to index!

Does one, Yahoo? I don’t… currently you understand why.

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Search Engine Submissions For Your Website
January 30th, 2010

The act of submitting specific URLs to common search engines like Google, MSN and Yahoo! to ensure the internet page get indexed is named search engine submissions. Search Engine Submission is usually seen as a way to push a internet site. There are two basic reasons to submit a web web site or web page to a pursuit engine. The first reason is to feature an entirely new web site as a result of the site operators would rather not watch for a research engine to discover them. The second is to possess a internet page or web web site updated in the respective search engine.

How internet sites are submitted
There are two basic strategies still in use today that will permit search engine submissions. They will either submit one net page at a time. Or, they’ll submit their entire web site at just once with a sitemap. However most of the times, with just submitting the home page, most search engines will be able to crawl a website, on condition that it’s crawler friendly.

In order to get a sensible placement in various search engines, webmasters should optimize their web pages. Many variables come back into play, like the location and density of fascinating keywords, the hierarchy structure of net pages utilized in an exceedingly web web site, the amount of internet pages that link to a given internet page etc. The Google search engine conjointly uses an idea known as page rank.

Google Sitemaps was introduced in June 2005 so internet developers could publish lists of links from across their sites. The sitemap is employed to make the search engine attentive to the location and therefore the pages on the site. At this moment XML sitemap support Google, Yahoo, Ask.com, MSN. The situation of the Sitemap can additionally be specified using a robots.txt file to assist search engines notice the sitemaps

Net sites want to be listed in in style search engines as a result of that is how most folks access net sites. Folks like to search for information on the web at what’s referred to as a research engine. Sites that appear on the primary page of a probe are said to be within the high 10. Clicking on a hyperlink causes the found internet page to seem in the searchers internet browser.

What Specifically Is Involved In Search Engine Submission
Many folks think search engine submission is the act of submitting your website’s URL, to the search engines thus that they grasp your web site exists, list you in their index and begin sending traffic your way. At the foremost basic assumption is true but there are a number of flaws which reveal search engine submission to be very little a lot of than a meaningless “hello” to the search engines. First, search engines largely notice websites by following hyperlinks from other sites .That’s why quality webpage content and quality links are extremely necessary in order to succeed online. The very fact {that a} search engine knows you exist, doesn’t mean that it will merely “send” traffic your way. Search engines have millions and sometimes billions of websites indexed, thus why would they think your website is therefore special that they would bypass all alternative sites to send traffic your way. Simply as there are potentially billions of pages within the indexes of the search engines that matter there are generally several other pages with content kind of like yours with whom you’ll be competing against for search engine traffic. Therefore, even if you are doing submit your URL to the search engines it is still highly unlikely that they will begin sending vital traffic your way.

The Flip Side of Search engine submission

Search engine submission of a web site, if performed incorrectly, can cause a net website or net page to be removed from search engine databases. Successful search engine submission, on the other hand, will create a webmaster’s hard work pay huge rewards. URL search engine submission of any website, to mention the smallest amount, is full of pitfalls for the honest hard working webmaster or net administrator.

Search engine submission rejection, of a net page or net site, will be attributed to several factors. Did you know that there is one little unknown issue, regarding the selection of net hosting server, which will lead to bound URL search engine submission failure of any website.

Currently additional and additional businesses are awakening to the belief that in order to survive on and offline solid investment in search engine submission is required, and people unaware of the actualities of how search engine submissions works are eagerly signing on, not realizing that they could be wasting their money, and worse, distancing themselves from the search engines instead of obtaining closer to the top of the rankings pages.

If the task appears somewhat daunting, or you’re too busy running your online business to get involved with the technical finish of search engine submission, you’ll realize a reputable SEO company who will do it for you.

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Search Engine Submission Companies in India
January 30th, 2010

In order to select the most effective search engine submission company, you’ve got to grasp what to expect, and the minimum necessities for a successful search engine optimization strategy.

We have a tendency to therefore recommend that you research about search engine optimization, in order to pick out the most effective positioning service, you’ve got to know what to expect, and the minimum requirements for a successful search engine submission.

There are numerous search engine submission corporations in India. They provide on-line search engine optimization services and search engine marketing solutions. Most of them follow updated practices in the industry.

You should opt for a probe engine submission company, which has many years of experience during this field and have been ready to make their presence felt by providing economical and effective Web Selling Services to their clients. Search for updated techniques and processes to go in the proper direction and obtain the most effective services for you.

Watch out for an enquiry engine submission company providing you a chance for “aggressive submission” or offering any unrealistic guarantees for minimal cost. Watch out for any search engine submission company that talks concerning using the following techniques to gain you greater exposure:
• Shadow or further domain names used for search engine ranking functions
• Pages set up just to rank highly with no or very little use to your users
• Pages that quickly redirect to another page or website
• Hidden text or links.
• Any page that shows one thing to an enquiry engine and another to your users
• Duplicate pages

Be certain to raise the search engine submission company for proof of results gained for his or her own website along with their clients. Look out for any company using any unethical ways for short term success; of course, it’s highly probably that they will be banned from the most necessary search engines in time.

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Search Engine Submission – What To Look For When Selecting An Australian SEO Company
January 30th, 2010

Each business owner I’ve met has been inspired at some point to take a position in an exceedingly web site; often convinced with hype that if their business didn’t have a web site then they might furthermore pack their bags and retire to the social security queue.

Hype aside, this statement is basically true. Definitely, any business deemed appropriate for online marketing can ignore a flood of latest business while not the incorporation of a radical online promoting strategy.

In accepting this, you’ll choose to own a replacement website developed with all the bangs and whistles. But beware; unless your web site will be found amongst the millions of internet pages now shown on the Internet, some time and resources are wasted.

That’s why a Search Engine Optimiser is crucial in maximising your possibilities of online success. Search Engine Optimisation in it’s simplest kind is that the observe of fine tuning your website to realize the highest doable position within the search results when someone searches for data using a search engine.

In this text I can highlight the does and don’ts of selecting a credible and effective SEO company. There are a selection of points to be thought of when creating this decision.

As well as:

Q. How will I choose if the SEO Company can produce what they are saying?

A. In answering this query, remember of the following when either talking to them or reading their sales pitches.

1. No reputable SEO company can submit your website to a lot of than 30 odd major search engines and indexes. These major search engines and directories feed their search results to the million or therefore other therefore referred to as “search engines”. Submissions to a greater variety is quite unnecessary and a sure indicator of an absence of professionalism.

2. Be wary of any claim that your website will be submitted to thousands of search engines. It is more than probably that these submissions can be created to what we have a tendency to call FFA websites. These are not search engines the least bit, however rather a kind of link exchange website. Thus, your email server may be flooded by huge amounts of unwanted email. In brief, keep well faraway from any SEO making such claims.

3. Ask any prospective SEO to detail the successes they have had with their previous clients submissions. In being aware of those successes, your confidence in the flexibility of the SEO to maximise your web site effectiveness can increase.

Q. How will I understand if these web site submissions are genuinely being done?

A. Unfortunately, really, you’ll’t. Be certain to ask for a listing of search engines and directories where submissions can or are made. Any reputable SEO company will provide you with a written monthly report highlighting the search engines to that your web site has been submitted, the submission dates and progress of your website rankings. If, after 3 months, your web site ranking hasn’t improved then it is more than likely that optimisation isn’t occurring and even uncertain whether or not the promised web site submissions have even been made.

Q. How long before I will fairly expect my search engine ranking to improve?

A. Sometimes, as a rule of thumb most of the key search engines can take up to 3 – 4 months before they will index your website. This is often not forever the case. Recently, I submitted my website to the Google Directory and indexation occurred the same day. The waiting time for indexation is unpredictable, however be ready to allow three-4 months.

Q. Can my SEO Company notify me when a groundwork engine has added me to their index?

A. Yes. You should be notified among days of your website being indexed and at the terribly least at the end of every month.

Q. How can my SEO company optimise my website for submission to the search engines and Directories?

A. Essentially, a smart SEO can create your web site as search engine friendly as possible. This can involve changing the text and html code behind your website. Simply, when the search engine robot enters your website it finds it very simple to see what your website is about. The correct keywords and meta tags can are placed within your website, to confirm {that the} robot is in a position to collect and pass off data with speed and accuracy. This ends up in a much improved rank for your site; beyond would ever have been achieved while not optimisation.

Your SEO can conjointly optimise each page differently so {that the} robot will embrace additional than one page in the search engine. For example, if the robot comes to your homepage and it has been optimised and your primary message and keywords on that page were for new tyres then you’d hope that when somebody uses a keyword seek for “new tyres”, your web site would be inside the first 30 results. However on the other hand, another page of your web site could be about wheel alignments. You would definitely hope that another searcher employing a search phrase “wheel aligners” would get results pointing to that relevant wheel alignment page.

Your web site success is completely determined by effective search engine optimisation . It is pointless investing time and resources developing a website while not thought to how your prospective shoppers can notice you. It’s no different to burning $50 notes.

I hope you have found this short article helpful which I’ve got helped you choose on a great SEO company. In fact, there are a number of additional things to be careful for; however you’re now conscious of the most ones. Keep them in mind and you’ll get the results you’re after.

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Search Engine Secrets – Get Top Listings On Google & Yahoo!
January 30th, 2010

Let me show you The way to Get Prime Listings for each page of your web site and Rank #1 for all your Keywords within the Search Engines – Guaranteed.

Did you think this? If your like me you’ve in all probability seen a million pages and emails like this that claim they’ll work miracles for you in all the search engines. They claim everything from having inside information or special relationships with Google and all the search engines.

The straightforward Truth is that this: No one will guarantee prime listings on any search engine, after all, no one will even guarantee that you will ever be listed. So beware of big claims and unethical SEO companies as there are a number of out there.

Thus how do you get prime listings in the major search engines. Let me try to answer that as simply as I can without completely confusing you. CONTENT – yes that is right… content remains king… the a lot of you try to fool search engines the a lot of harm you will do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. Therefore do not fall pray to the hype and false claims.

Here’s the massive Search Engine Secret

Well Written and Connected Content, Relevant Page Titles and Meta-tag Descriptions. Therefore there you have it, the key is out… if anyone tries to inform you different or convince you otherwise – put away your check book and run. Yes, there are other things you’ll be able to do to help your rankings using the three things above and a few more.

How to improve your possibilities within the search engines rankings:

*** Understand your high keywords.. Use Yahoo’s Keyword Tool http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us?=en_US or Goggle’s Sandbox https://adwords.google.com/choose/main?cmd=KeywordSandbox to find what users are literally typing into the search engines to seek out sites like yours. Once you have got all your prime keywords – don’t loose them… you’ll use these over and over and over again.

*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don’t mean to use pages that are crammed with nothing but keywords, use them in Real Sentences. Pages that are nothing however keywords can hurt you within the search engines, this can be known as keyword stuffing and will hurt your rankings or worse however, get your website delisted or banned from the search engines. Simply take your current web site content and use your prime keywords in acceptable places where they make sense in real sentences.

*** Don’t over use keywords or strive to use to several on one single page. Have your main keyword in the title, the outline and a pair times on the page content is sometimes sufficient. Try this for each page of your web site optimizing it for the subject of that particular page using the relevant keywords from your research. I see therefore many sites with the same Title and Meta Descriptions on each page. Create positive yours are different.

*** Get as many high price links as possible. Best way to work out High Worth links is to install the Google Toolbar at http://toolbar.google.com/ and use Google’s Page Rank to determine link value. You can additionally use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to get hold of links on PR7 or higher sites – but don’t pay too much. You can also use Alexa Traffic Rank or their toolbar – http://www.alexa.com/. The a lot of High Worth links you have the better your Search Engine Popularity will be.

*** Install Link Exchange Software… but be selective about the link exchanges you approve.

*** Add value added relevant content to your site, like articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with a hundred pages of excellent quality content has abundant a better probability of being found than a web site with solely ten pages.

*** Use Google XML Website Maps or notice and company that can produce one for you. http://www.google.com/webmasters/sitemaps/docs/en/about.html

*** Provide a site map to your users with links that time to the important elements of your site. If the location map is larger than 100 or so links, break the positioning map into separate pages.

*** Try to use text rather than images to display vital names, content, or links. Search Engines don’t acknowledge text contained in images or flash content. If you want to use images, then continually use the Alt tag to explain the link.

*** Check for broken links and correct HTML.

*** If you opt to use dynamic pages (i.e., the URL contains a “?” character), bear in mind that not every search engine spider crawls dynamic pages. It helps to stay the parameters short and the number of them few. Don’t use “&id=” as a parameter in your URLs, as Google does not embrace these pages.

*** Keep the links on a given page to a cheap range (fewer than one hundred).

*** Build use of the robots.txt file on your net server. This file tells crawlers which directories can or can’t be crawled. Create sure it’s current for your web site thus that you do not accidentally block the spiders from content you want included.

*** Perceive the distinction between a Search Engine and a Directory. A Search engine uses spidering technology and will search the net for brand spanking new sites. Directories can not obtain you out and you’ll have to be tell them about your new site manually.

*** Revisit your keywords on an everyday basis. There are a one thousand’s ways in which to go looking for the identical factor, search patterns amendment from time to time. You will wish to stay up with those changes.

*** Submit your web site to the search engines if it has never been submitted or you are not listed in that particular engine. Most search engines still have a free submit for the “Natural Listings”, yet they may not be easy to find. You’ll be able to realize Google’s ADD URL here http://www.google.com/addurl/?continue=/addurl

*** Submit your site to the Directories including Yahoo! and DMOZ. DMOZ http://www.dmoz.org/ is that the Open Directory Project and is used to power thousands of alternative sites and directories – Inclusion in this directory gets you links in a thousand’s of alternative sites. DMOZ is also the directory Google uses. http://directory.google.com/

WHAT NOT TO DO.

— Do not Use hidden text or links
— Do not Use doorway or gateway pages.
— Do not Use pages that redirect users to other places.
— Do not use any type of cloaking technology – no matter how great it sounds. It would possibly work for a short time – but you’ll get caught.
— Don’t use Flash content for vital information. Flash is an application that’s completely invisible to most search engines. Flash is nice for animations and alternative page elements – not for a complete website unless you furthermore may have an html version.
— Do not Use Misleading or overly repeated words
— Do not Use Bait & Switch tactics… they do not work.
— Do not Use Duplicate sites or pages
— Stay away from Free For All or Link Farms schemes, as these can solely hurt you.

There are a number of things that have an effect on your rankings then just the content on your pages, so DON’T obsess regarding being #1 – you may never get there no matter what you do. It slow is better spent operating your business in areas you have got a lot of management over.

Following the above pointers will get you the most effective results your website will achieve. That’s not to say that there is no more you can do – however these are the most items that can impact your rankings within the SERP’s (Search Engine Result Pages). The internet a huge place and technology changes constantly – so do the search engines – a site that’s #1 today would possibly be #1001 tomorrow.

You’ll be able to attempt to try to to all this yourself or you can rent a company that specializes in SEO/SEM (Search Engine Optimization & Search Engine Marketing), but beware, there are various that can separate you from your money quickly and leave you with very little to no results. We tend to recommend you’re taking some recommendation from Google regarding selecting an SEO firm for your company. http://www.google.com/intl/en/webmasters/seo.html

Higher than all else – keep in mind this – There are NO GUARANTEES in any sort of marketing campaigns, be it on the web, in print, on tv or radio. Thus pay prudently and select your Marketing firm wisely!

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The ABC’s of SEO
January 30th, 2010

Keyword content articles, boy oh boy are they the newest rage on the Net! Have keywords got you spinning? Stop flailing around for a moment and listen, keywords are really not the large plan and as soon as you learn that, you will be on your manner to the prime of the search engine. If you’re ready to depart your competition to eat dust, read on.

Whereas we tend to’re on the topic of SEO, it’s extremely quite onerous to not elaborate on domain names first. Parenthetically {that the} name of your site is Cow Doodle, simply an example. Ought to your website be cowdoodle.com or cow-doodle.com? There’s extremely a ton of debate concerning which would be best to use. Take into account the hyphen as a result of it might be easier for the bots to scan, there’s very no proof that supports this and you ought to use your own discretion however that’s my personal preference.

Having said that, let’s move on to the important topic and that is keywords. Keywords are what people use to search out you, when they sort in an exceedingly phrase like “western boots”, if you sell western boots or have any sort of business referring to western boots then meaning you would like that person to find you. If it’s western boots potential purchasers are typing in to seek out you, then that ought to be your keywords to start with. If your business has fifty completely different pages, that feature fifty different things then doesn’t it makes sense to dedicate your efforts distinctive to every page? Every page should be keyword made keeping your products and searched terms in mind.

Beware.

If your merchandise are created by G.E., it’s best not to let the term “G.E.” overcast your pages and put a damper on your products. The best way to seek out out what the most effective keywords would be for your web site would be to put yourself in the shoes of your potential clients. Ask yourself a question.

If you were a potential client trying for a product you have, how much phrase would you hunt for to search out it? Answer that query and obtain alternative individuals to answer it too. It doesn’t should be a product; it will be services that you provide or anything for that matter.

When you compromise the keyword dialogue, think regarding keyword density.

Keyword density is extremely a percentage. For example you have a hundred words, and your keywords are mentioned 5 times throughout your content article, then you have five% keyword density in that content article. That’s appears easy enough right?

It really is but the mistake that most folks create is going overboard with keywords. I suppose you know what I mean, just take a look below at this instance to determine what happens when someone goes overboard.

The norm would be:

Mary had a little lamb, his fleece was white as snow and everywhere that Mary went, the lamb was sure to go.

Is sensible right?

Mary had a little lamb, Mary had a little lamb his fleece was white as snow and everywhere that Mary had a little lamb, Mary had a little lamb was sure to go.

That is gone overboard and it’s everywhere!

That is gone overboard, not going and it’s ridiculous to strive to try to to that to attract potential clients. Would you rather have quality or quantity? Most folks wish quality and it’s no completely different for the potential purchasers you would like to target. Not only ought to your content be keyword made, it should be wealthy in context and that is where a very little skill comes in.

Do not waste your money on those supposed keyword generators as a result of you’ll finish up editing the content and if you’re not a writer, you will be lost!

Rent a writer.

It may set you back a couple of dollars however in today’s Net politics, there’s extremely no way around it. Prime sites are paying freelance writers to develop keyword made content everyday and why shouldn’t you? There are oodles of places on the Internet at this very moment with content writers waiting to jot down killer content for your site, most of them are experienced with SEO requests and you’ll notice a flip around by just viewing the stats of your website. The general goal is to stay your shoppers coming back, grab their attention with useful info therefore that they will flick thru your web site to see what else you have to offer and that’s priceless.

Particularly once you think about the cash you are already losing.

Meta tags were once the rave and everyone jumbled each keyword possible into them, guess what…sites still have them stuffed into page titles-it’s useless. Meta tag days are over.

Links are in though! You’ll gain some rankings by linking to alternative prime sites that hold them and if you’ll negotiate some reciprocal links back, it’s even better. This makes your website look necessary, if all of these sites need to link to you then which means your web site ought to be easier to find. The search engines will reward you generously.

If you would like to realize better rankings, these are the ABC’s of SEO and they ought to be followed with respect. A very little patience and a few exhausting work will put you nearer to the high, where everyone desires to be.

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Search Engine Robots or Web Crawlers
January 30th, 2010

Most of the common users or guests use completely different on the market search engines to search out the piece of information they required. But how this data is provided by search engines? Where from they need collected these data? Essentially most of these search engines maintain their own database of information. These database includes the sites available in the webworld which ultimately maintain the detail web pages data for every obtainable sites. Basically search engine do some background work by using robots to collect info and maintain the database. They create catalog of gathered information and then present it publicly or at-times for non-public use.

In this article we can discuss about those entities which loiter in the world web surroundings or we tend to will concerning web crawlers that move around in netspace. We tend to can learn

· What it’s all about and what purpose they serve ?
· Professionals and cons of using these entities.
· How we can keep our pages faraway from crawlers ?
· Variations between the common crawlers and robots.

In the subsequent portion we will divide the entire research work underneath the subsequent 2 sections :

I. Search Engine Spider : Robots.txt.
II. Search Engine Robots : Meta-tags Explained.

I. Search Engine Spider : Robots.txt

What is robots.txt file ?

A internet robot could be a program or search engine software that visits sites frequently and automatically and crawl through the internet’s hypertext structure by fetching a document, and recursively retrieving all the documents which are referenced. Sometimes website house owners don’t wish all their site pages to be crawled by the internet robots. For this reason they will exclude few of their pages being crawled by the robots by using some customary agents. Therefore most of the robots abide by the ‘Robots Exclusion Normal’, a group of constraints to restricts robots behavior.
‘Robot Exclusion Commonplace’ may be a protocol utilized by the site administrator to control the movement of the robots. When search engine robots come to a website it will hunt for a file named robots.txt in the foundation domain of the positioning (http://www.anydomain.com/robots.txt). This can be a plain text file that implements ‘Robots Exclusion Protocols’ by allowing or disallowing specific files inside the directories of files. Site administrator can disallow access to cgi, temporary or personal directories by specifying robot user agent names.

The format of the robot.txt file is very simple. It consists of 2 field : user-agent and a number of disallow field.

What is User-agent ?

This is the technical name for an programming concepts in the world wide networking atmosphere and used to mention the precise search engine robot among the robots.txt file.
For instance :

User-agent: googlebot

We have a tendency to will additionally use the wildcard character “*” to specify all robots :
User-agent: *

Means that all the robots are allowed to come back to visit.

What’s Disallow ?

Within the robot.txt file second field is known as the disallow: These lines guide the robots, to that file ought to be crawled or which should not be. For instance to forestall downloading email.htm the syntax will be:

Disallow: email.htm

Forestall crawling through directories the syntax can be:

Disallow: /cgi-bin/

White House and Comments :

Using # at the start of any line in the robots.txt file will be considered as comments only and using # at the start of the robots.txt like the following example entail us which url to be crawled.

# robots.txt for www.anydomain.com

Entry Details for robots.txt :

one) User-agent: *
Disallow:

The asterisk (*) within the User-agent field is denoting “all robots” are invited. As nothing is disallowed therefore all robots are liberal to crawl through.

two) User-agent: *
Disallow: /cgi-bin/
Disallow: /temp/
Disallow: /personal/

All robots are allowed to crawl through the all files except the cgi-bin, temp and personal file.

3) User-agent: dangerbot
Disallow: /
Dangerbot isn’t allowed to crawl through any of the directories. “/” stands for all directories.

4) User-agent: dangerbot
Disallow: /

User-agent: *
Disallow: /temp/

The blank line indicates beginning of recent User-agent records. Except dangerbot all the opposite bots are allowed to crawl through all the directories except “temp” directories.

5) User-agent: dangerbot
Disallow: /links/listing.html

User-agent: *
Disallow: /email.html/

Dangerbot is not allowed for the listing page of links directory otherwise all the robots are allowed for all directories except downloading email.html page.

vi) User-agent: abcbot
Disallow: /*.gif$

To remove all files from a selected file kind (e.g. .gif ) we have a tendency to can use the above robots.txt entry.

seven) User-agent: abcbot
Disallow: /*?

To restrict web crawler from crawling dynamic pages we have a tendency to can use the above robots.txt entry.

Note : Disallow field may contain “*” to follow any series of characters and might finish with “$” to indicate the top of the name.

Eg : At intervals the image files to exclude all gif files but allowing others from google crawling
User-agent: Googlebot-Image
Disallow: /*.gif$

Disadvantages of robots.txt :

Problem with Disallow field:

Disallow: /css/ /cgi-bin/ /images/
Completely different spider can browse the on top of field in several way. Some will ignore the areas and can scan /css//cgi-bin//pictures/ and could only think about either /pictures/ or /css/ ignoring the others.

The right syntax ought to be :
Disallow: /css/
Disallow: /cgi-bin/
Disallow: /pictures/

All Files listing:

Specifying every and every file name at intervals a directory is most ordinarily used mistake
Disallow: /ab/cdef.html
Disallow: /ab/ghij.html
Disallow: /ab/klmn.html
Disallow: /op/qrst.html
Disallow: /op/uvwx.html

Above portion can be written as:
Disallow: /ab/
Disallow: /op/

A trailing slash means that a heap that’s a directory is offlimits.

Capitalization:

USER-AGENT: REDBOT
DISALLOW:

Though fields aren’t case sensitive but the datas like directories, filenames are case sensitive.

Conflicting syntax:

User-agent: *
Disallow: /
#
User-agent: Redbot
Disallow:

What will happen ? Redbot is allowed to crawl everything however will this permission override the disallow field or disallow will override the enable permission.

II. Search Engine Robots: Meta-tag Explained:

What’s robot meta tag ?

Besides robots.txt search engine is also having another tools to crawl through net pages. This can be the META tag that tells net spider to index a page and follow links on it, which might be a lot of useful in some cases, as it can be used on page-by-page basis. It’s additionally useful incase you don’t have the requisite permission to access the servers root directory to regulate robots.txt file.
We have a tendency to used to put this tag within the header portion of html.

Format of the Robots Meta tag :

Within the HTML document it is placed in the HEAD section.
html
head
META NAME=”robots” CONTENT=”index,follow”
META NAME=”description” CONTENT=”Welcome to…….”
title……………title
head
body

Robots Meta Tag options :

There are four choices that may be employed in the CONTENT portion of the Meta Robots. These are index, noindex, follow, nofollow.

This tag allowing search engine robots to index a specific page and will follow all the link residing on it. If site admin doesn’t need any pages to be indexed or any link to be followed then they’ll replace “ index,follow” with “ noindex,nofollow”.
In step with the necessities, site admin can use the robots in the following totally different options :

META NAME=”robots” CONTENT=”index,follow”> Index this page, follow links from this page.
META NAME=”robots” CONTENT =”noindex,follow”> Don’t index this page but follow link from this page.
META NAME=”robots” CONTENT =”index,nofollow”> Index this page but don’t follow links from this page
META NAME=”robots” CONTENT =”noindex,nofollow”> Don’t index this page, don’t follow links from this page.

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